Media & Entertainment · AI Marketing Automation Mobile App
Zoca.Ai
AI-powered local business marketing automation platform.
The brief
Build and ship a feature-complete AI-powered marketing platform mobile app for Zoca.ai — replacing a prior platform (Chrone) — that delivers automated lead generation, client retention, and marketing execution (website, campaigns, social, reviews, scheduling) on autopilot for local service businesses.
What we built
A comprehensive AI-powered marketing automation mobile application (React Native + MERN) for local service businesses. Built from the ground up (with prior platform migration):
- Service catalog module with AI-assisted descriptions, drag-to-reorder, multi-image upload, and pricing variants
- AI-suggested onboarding service flow
- Full CRM stack — leads, in-app chat, email campaigns, and EC templates
- Auto-generated business website with new infrastructure and build-trigger API
- Social media publishing with Stories, Instagram integration, and approval workflows
- Google Business Profile-integrated reviews management
- Lead-to-booking (L2B) conversion funnel
- Scheduling feature
- Onboarding redesign and offboarding lifecycle module
- AWS infra audit and Chrone→Zoca DB migration. QA was continuous manual regression (Akash G R, Safiqur Rahman) with Appium automation framework setup for Android and iOS.
The core Zoca mobile app is in active, continuous release-testing cycles (scheduling feature, full app regression). Multiple production releases have shipped. The scheduling module is in final QA/release as of late April 2026. All major feature modules (leads, chat, campaigns, EC templates, social media, Stories, Instagram, reviews/GBP, L2B, website, service catalog, onboarding/offboarding, offers) are in sustained regression testing, indicating production availability. Appium automation framework is configured for both Android and iOS.
Delivery timeline
How it was built, phase by phase.
8 workstreams across 70 weeks of operated delivery.
- buildWeek 1–8 (Dec 2024 – Jan 2025)
Service Catalog & Category Management
Full build of a service/category management module for a local-business mobile app: create, edit, delete, reorder categories and services with variants (duration, price, images), AI-assisted descriptions.
Fully functional service catalog with AI descriptions, drag-to-reorder, multi-image upload, pricing variants.
React NativeReduxREST APIsSectionListFigma - buildWeek 2–8 (Dec 2024 – Jan 2025)
Suggested Services & AI-Powered Onboarding Flow
AI-driven service suggestion system that recommends categories and services to new business owners during onboarding, with tab navigation, search, and bulk-add flows.
AI-suggested services surface relevant categories during onboarding, reducing setup friction for local service businesses.
React NativeReduxREST APIsFigma - testWeek 4 onwards (Jan 2025 – ongoing)
Leads, Chat & Campaigns Feature
Multi-module CRM stack covering lead management, in-app chat, marketing campaign creation and delivery, supporting local service businesses in acquiring and retaining clients.
Validated leads, chat, and campaigns modules with continuous regression testing across all feature areas.
React NativeManual QAREST APIs - testWeek 4–52 (Jan–Sep 2025)
Reviews Management & GBP Integration
Review collection, management, and enhancement module with Google Business Profile (GBP) integration, enabling automated review requests and response workflows.
Reviews module with GBP sync and enhancement features validated; defects raised and regression-tested continuously.
Google Business Profile APIReact NativeManual QA - integrateWeek 6–12 (Feb 2025)
Database Migration: Chrone to Zoca Schema
Large-scale data and schema migration from a prior platform (Chrone) to Zoca's data model, including documentation, script code review, AWS infra audit, CPU spike diagnosis, and library segregation.
Documented migration plan, reviewed scripts, AWS infra audit report, CPU spike root-cause analysis.
AWSMongoDBNestJS (mononest)Migration ScriptsRetool - deployWeek 8–14 (Feb–Mar 2025)
Website Generation & Infrastructure
Development and stabilization of an auto-generated website product for local businesses, including new infrastructure rollout, build-trigger APIs, source-tracking for data objects, and uniqueness enforcement.
Automated website builder with new infrastructure, build-trigger API, data source tracking per object, and media reordering support.
AWSNestJSMongoDBREST APIsRetool - testWeek 22 onwards (Apr–Jun 2025)
Social Media, Stories & Content Approval Workflows
Social media publishing features including Stories, Instagram integration, content approval flows, and social post scheduling for local businesses.
Social media publishing, Stories, Instagram integration, and approval workflows added to Zoca's automated marketing stack.
React NativeInstagram APIManual QA - testWeek 38–46 (Aug–Sep 2025)
Onboarding Redesign & Offboarding Module
New onboarding flow redesign tested extensively with demo account setup, plus a new offboarding module built and tested for client lifecycle management.
Redesigned onboarding with demo account scaffolding and a new offboarding lifecycle module validated before release.
React NativeManual QAAppium
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