SaaS / B2B Software · Real Time Meeting AI Assistant
Nurix
AI-powered enterprise sales intelligence platform.
The brief
Enable large enterprises to embed AI-driven intelligence seamlessly into existing sales and customer engagement workflows — specifically: equipping sales reps with real-time AI assistance during live meetings and account research before meetings, while simultaneously powering enterprise-scale AI voice/chat agent campaigns for financial services clients (ABCL, Cholamandalam) with full call orchestration, data logging, and agent-builder tooling.
What we built
Two distinct but related product lines were built and iterated:
- A Mac/Windows Electron desktop app for sales reps — featuring live meeting AI guidance with real-time transcription, floating 'Ask AI' window, post-meeting TLDR/insights, AI-powered account and stakeholder research, multi-source news aggregation, calendar sync, offline data pipeline, notification centre with FCM, Mixpanel analytics, and a full automation QA framework with CI/CD.
- An enterprise AI voice/chat agent platform — featuring multi-lambda AWS call trigger orchestration (campaign-manager → SQS → Lambda), pre/post-call AI workflows for ABCL and Cholamandalam, SMS tool-calling with LLM instructions, a no-code agent builder with conversation flow configuration, HITL support, GCP call dump and transcript pipelines, and a comprehensive document intelligence POC across 10+ OCR/extraction providers including Mistral, Qwen2.5-VL, Google Document AI, and AWS Textract.
Mac desktop app shipped through multiple production releases (0.5.6, 0.5.7+) with Windows build additionally validated. ABCL call trigger and GCP dump pipeline in production with backfilled historical data (Feb–Apr 2026). Post-call and pre-call AI workflows live for ABCL D2C agent. Agent builder platform with prompt builder and STT in active release cycle. SMS tool-calling resolved and monitored in production.
Delivery timeline
How it was built, phase by phase.
8 workstreams across 43 weeks of operated delivery.
- stabilizeWeek 1 – Week 22
Mac Desktop App (Electron) – Build, QA & Iteration
Continuous regression, bug-fix, and feature-delivery cycle for a cross-platform (Mac + Windows) Electron desktop application that sits at the heart of the Nurix sales-intelligence product.
Stable Mac and Windows desktop app shipped through multiple versioned releases (0.5.6, 0.5.7+) with regression coverage across all core modules.
Electron JSGitHubJiraVS CodeFirebaseLottie - buildWeek 1 – Week 12
Notification Centre & Settings System
Comprehensive in-app notification infrastructure covering meeting triggers, FCM-based push notifications, bulk notification settings, and a notification panel with TLDR integration.
Full notification centre shipped with FCM integration, meeting triggers, settings module, and TLDR panel in expanded notification view.
Firebase FCMElectron JSPython DjangoJira - buildWeek 1 – Week 22
Automation Test Framework & CI/CD Pipeline
Custom Selenium/Python-based automation framework with Page Object Model (POM), bulk upload test generation, CI/CD integration, and coverage across web and desktop app flows.
Reusable automation framework covering account creation, notification, bulk upload, calendar sync, and live meeting flows with CI/CD integration.
PythonSeleniumGitHub ActionsVS CodeGoogle Meet APIJira - buildWeek 2 – Week 14
Account & Stakeholder Research Module
AI-powered account intelligence layer that aggregates secondary research, stakeholder data, Google News, and local data sources to build pre-meeting account profiles.
Account research module with stakeholder profiles, news aggregation, and local data source integration validated and released.
Python DjangoGoogle News APIGitHubJira - buildWeek 5 – Week 22
Live Meeting Assistant – Real-Time AI Guidance & Transcription
In-meeting AI overlay that provides live transcription, real-time guidance, TLDR summaries, and an 'Ask AI' floating window during active calls — the core differentiator of the product.
Live meeting assistant with real-time transcription, AI guidance overlay, and Ask AI floating window delivered and handed over to client team.
Electron JSFirebaseSTT modelEmbedding modelMCPLottie - buildWeek 6 – Week 19
Post-Meeting Insights & TLDR Engine
Automated generation of post-meeting summaries, TLDR panels, and actionable insights surfaced in both the desktop app and web app after meetings conclude.
Post-meeting insight and TLDR panel available in both Mac desktop and web app, with copy functionality and menu bar access.
Electron JSPython DjangoFirebaseMixpanel - integrateWeek 7 – Week 13
Calendar Sync & Offline Data Pipeline
Calendar integration layer (Google/Outlook sync) and offline data synchronisation pipeline ensuring meeting data is available even without connectivity.
Calendar sync and offline data sync pipeline stabilised with async DI pipeline integrated into regression coverage.
Python DjangoGoogle Calendar APIElectron JSFirebase - integrateWeek 9 – Week 19
Mixpanel Analytics Integration
End-to-end product analytics instrumentation across the Mac desktop and web app, including helper utilities, event tracking, and validation testing.
Mixpanel analytics fully instrumented across Mac app and web app with helper utilities and validated event coverage.
MixpanelElectron JSPython Django
More case studies
Related work
09 · Run a function
Stop renting hours. Start running functions.
Pick the function you want off your plate. We'll map the brain and name the outcome we'd commit to — before you do.